...is a title of the book by author Bob DeMatteis.
Contents include:

All about Inventing
Pursuing idea
Thinking successful
Taking Action

Invention Strategy
Important steps

Develop Invention
Thinking smart and logical

Inventing and Problem Solving

Patents

Your Rights

Invention Marketing Basics

Marketing and Manufacturing Strategy

Introducing a new product

Licensing

Very good book, very informative. Explains details many other books forget to add.

To apply for your own design or utility patent without an attorney, get the book Patent It Yourself by David Pressman.

POSITIVE NOTE (to those short of money looking for options): After submitting a design or utility patent, the responding letter from the PTO office may take about 5 months. It is possible and is acceptable through the PTO office to send a filing fee 60 days after you receive this response, however it is considered late and will cost $230 instead of $165. This may be a fair arrangement if you plan to cause your product to pay for itself. Depends on how you look at it.